revuloop

The Free Google Forms Alternative
With Real AI Inside.

Google Forms collects answers and dumps them in a spreadsheet. Revuloop is free, AI-native, and analyses for you — adaptive follow-ups, automated theme & sentiment analysis, real branding, and a public API.

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Google Forms collects.
Revuloop interprets.

Google Forms is great when you need an answer in a Sheet. It's the wrong tool when you need an answer to 'why'. Revuloop closes the gap between collection and insight.

Google Forms (Workspace Forms)

What Google Forms gives you

  • No adaptive AI follow-ups inside the survey — only basic 'go to section' branching.
  • ~12 question types — fine for polls, thin for serious research.
  • Gemini AI in Forms requires a paid Google Workspace edition (Business Standard and up) — not available on free personal accounts.
  • Gemini's theme summarisation works on 3-200 responses — the moment a survey gets traction, the AI gets quieter.
  • Branding limited to a header image and a theme colour. The Forms API is narrow — no webhook events, no response submission; deeper automation means Apps Script.
Revuloop (AI-Native)

What Revuloop gives you

  • Adaptive AI follow-ups for every respondent, every time.
  • 20+ research-grade question types (NPS, matrix, ranking, scale).
  • Themes, sentiment, segments, and root causes auto-extracted.
  • Custom branding on Pro, full white-label on the Business plan.
  • 99+ REST endpoints, HMAC webhooks, embed SDK, MCP server.

A poll question.
An interview answer.

Google Forms ends with a row in a Sheet. Revuloop ends with actionable insight.

Smart Survey
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Qualitative Insight
Waiting for the conversation

Google Forms vs. Revuloop.

Both are free to start. Only one was built for feedback as a discipline.

Adaptive AI follow-ups

Not available — basic 'go to section' branching is the only adaptive behaviour.

Smart Surveys generate 2-4 adaptive AI follow-ups per respondent in real time.

AI generation

Gemini drafts forms from a prompt and can suggest 2-4 questions — included in paid Workspace editions (Business Standard and up), not available on free personal accounts.

AI generates a full survey from a one-line prompt — included on the free plan, no paid Workspace edition required.

Open-text analysis

Gemini's text summarisation and 'show theme percentages' work on 3-200 responses; theme generation becomes unavailable above ~200. Beyond that, manual coding in Sheets.

4-phase pipeline (themes, sentiment, segments, root causes, executive summary) scales past 200 responses on a single tier.

Question types

A dozen basic types (multiple choice, checkboxes, scale, grid, file).

20+ question types including NPS, matrix, ranking, scale, sentiment — plus adaptive AI text.

Branding

Header image, theme colour, and font — Google branding is still visible.

Custom branding on Pro, full white-label (custom domain, hide Revuloop) on Business — with the full white-label partner program on the Enterprise tier.

Integrations

Google Workspace + a handful of Workspace Marketplace apps.

Slack, Zendesk, Mailchimp, Segment, Notion, Google Sheets, Zapier, Make — and HMAC webhooks.

Developer experience

The Forms API covers creating forms and reading responses, but it's narrow — no webhook-style events, no programmatic response submission. Deeper automation still means Apps Script.

99+ REST endpoints, HMAC webhooks, embed SDK, and a Model Context Protocol server for AI assistants.

Closed-loop CX program

None. Forms collects responses and drops them in a Sheet — no CX scorecard, case management with SLAs, real-time detractor alerts, or roll-up dashboards. You build the loop yourself.

Built-in CX program: an NPS/CSAT/CES/sentiment scorecard (free), closed-loop cases with SLAs and real-time detractor alerts to Slack/Teams (Pro), plus exec/role dashboards and account-level health (Business).

Best fit

Internal polls, RSVPs, lightweight quizzes inside Google Workspace.

Customer/employee feedback, NPS, churn interviews, product research, post-event/training feedback — anywhere insight matters and you need to close the loop.

Excellent for internal polls, RSVPs, and lightweight quizzes inside Google Workspace.

Built for feedback as a discipline — adaptive AI, automated insight, real branding, and a developer-grade API.

Free, AI-native, and built for insight.

Everything you wanted Google Forms to do — and everything it wasn’t designed to.

Free to Start, AI Included

Free plan includes unlimited active surveys, 150 responses/month, AI survey generation, and 200 AI tokens for adaptive follow-ups. No credit card.

Adaptive AI Follow-Ups

Every rating, every NPS score, every comment triggers context-aware follow-ups — interview-grade depth without analyst hours.

Automated Insight Reports

Themes, sentiment, segments, and root causes surface automatically. The Google Sheets export step is gone.

Closed-Loop CX Program

Beyond the Sheet: an NPS/CSAT/CES scorecard, auto-opened cases with SLAs, real-time detractor alerts to Slack/Teams, and executive dashboards with account-level health.

Real Branding

Custom logo, colours, and fonts on Pro. Custom domains and full white-label on Business — full white-label partner program on the Enterprise tier. No 'powered by Google' on every page.

Enterprise-Ready When You Outgrow It

SSO (SAML 2.0 + OIDC), role-based access, HMAC-signed webhooks, GDPR with signed DPA, and Article 18 enforcement — none of which Google Forms ships.

Real Public API + MCP Server

99+ REST endpoints with scoped keys, HMAC webhooks, an embed SDK, and an MCP server for Claude Desktop, Cursor, Windsurf, and n8n.

Stop exporting to Sheets.
Start getting answers.

Free plan, no credit card. Generate your first survey from a prompt. Recreate your Google Forms in minutes.

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