# Revuloop

> The survey platform that reads your responses for you. Standard NPS, CSAT, and open-text surveys plus adaptive follow-up questions and automated theme, sentiment, and root-cause analysis. The DIY alternative to hiring a research firm or freelance analyst. Used in place of SurveyMonkey, Typeform, Qualtrics, Jotform, and Google Forms.

Last updated: 2026-06-03

## What is Revuloop?

Revuloop is a survey platform built for teams that want to run feedback programs themselves instead of hiring a research firm. You run the surveys you'd normally run — NPS, CSAT, churn interviews, employee pulse, event feedback, product research — and Revuloop hands back the report: themes, sentiment, segments, recommendations.

Three things happen automatically:
1. **Build**: describe a research goal in plain English and get a complete, expert-level survey back with the right question types and skip logic.
2. **Run**: every respondent gets tailored follow-up questions based on what they just said, using a Smart Survey engine and a Root Cause Analyzer that applies the 5-Whys technique up to seven levels deep.
3. **Read**: themes, patterns, respondent segments, sentiment scores, and executive summaries are generated automatically via a 4-phase background analytics pipeline.

You can also use Revuloop as a pure standard-survey tool — NPS, CSAT, ratings, open text, matrix, skip logic — and never turn on a single smart feature. The free plan supports that fully. The adaptive follow-ups and automated analytics are layered on top: turn them on when you want depth, leave them off when you don't.

Companies use Revuloop in place of SurveyMonkey, Typeform, Qualtrics, Jotform, and Google Forms — and in place of paying a research agency or freelance analyst to code free-text responses and write the report.

## Core Features

- **Standard Surveys**: NPS, CSAT, CES, ratings, multiple choice, open text, matrix, ranking, file upload — 15+ question types with visual skip logic and branching (12 conditional operators, section-level triggering). The full standard-survey toolkit, free.
- **Smart Surveys (adaptive follow-ups)**: Optional layer that dynamically generates follow-up questions based on respondent answers, mimicking a skilled interviewer. Powered by a Root Cause Analyzer that applies the 5-Whys technique up to seven levels deep.
- **Survey Generation from Prompt**: Describe a research goal in plain English; Revuloop produces a complete, expert-level survey with the right question types, branching logic, and best-practice phrasing in seconds.
- **Automated Analytics Pipeline**: A 4-phase background pipeline (aggregate → chunk-analyze → synthesize → persist) that automatically detects themes, patterns, respondent segments, correlations, and produces executive summaries and recommended actions. Replaces the analyst step.
- **Real-time Response Collection**: Live dashboard with response tracking, completion rates, and progress monitoring.
- **Export Options**: CSV, Excel, PDF, and JSON export formats for survey data.
- **Embed SDK**: Lightweight (<30KB, zero-dependency) embed SDK with popup, slider, and inline modes. Token-based authentication with domain-scoped access.
- **Webhooks**: Real-time event notifications for survey responses and lifecycle events with HMAC signature verification.
- **White-Label Partner System**: Multi-tenant partner system for enterprise white-labeling with custom branding, one-click organization provisioning, and four flexible billing models (Usage, Tiered, Flat, Custom).
- **Event-Driven Survey Triggers**: Generic partner events (visitor.checked_in, visitor.checked_out, resource.event_ended, resource.event_canceled, checkpoint.completed, user.activated, user.suspended) map to surveys that fire automatically.
- **Enterprise SSO**: SAML 2.0 and OIDC single sign-on support with JIT provisioning. Partners can generate short-lived SSO login URLs for customer access.
- **MCP Integration**: Model Context Protocol server (@revuloop/mcp-server) providing full platform coverage for AI assistant integration (compatible with Claude Desktop, Cursor, Windsurf, Claude Code, and n8n).

## Landing Pages by Use Case

- **Product Managers**: PMF surveys, user research, and automated qualitative analysis → https://revuloop.com/solutions/product-managers
- **Customer Success**: NPS deep-dives, churn reduction, and root-cause churn analysis → https://revuloop.com/solutions/customer-success
- **Events & Venues**: Event-lifecycle triggers (visitor.checked_in, resource.event_ended), adaptive follow-ups, and portfolio-level analytics → https://revuloop.com/industries/events
- **Learning & Training**: Kirkpatrick-aligned feedback for LMS platforms and L&D teams, powered by the checkpoint.completed trigger and per-cohort automated analytics → https://revuloop.com/industries/learning
- **AI Assistants (MCP)**: MCP server with full platform coverage for Claude Desktop, Cursor, Windsurf, Claude Code, and n8n → https://revuloop.com/ai
- **Partner Program**: White-label survey infrastructure for SaaS platforms, consultancies, and resellers → https://revuloop.com/partners

## Use Cases

- Customer feedback and satisfaction surveys (CSAT, CES, NPS)
- Employee engagement, eNPS, and pulse surveys
- Market research and product discovery
- User experience and product feedback
- Post-event and conference feedback
- Learning and training effectiveness measurement (Kirkpatrick)
- Academic and educational research
- White-label embedded feedback for SaaS, event, and LMS platforms

## API

Revuloop provides a comprehensive REST API (v1) with 99+ endpoints for:

- Survey CRUD operations and lifecycle management (launch, pause, close, duplicate)
- Response collection, pagination, and export
- Smart survey session management (create, respond, complete)
- Automated analytics generation (static, AI, smart)
- Webhook management and delivery tracking
- Partner organization provisioning (atomic one-call provisioning)
- Partner event mappings and inbound event webhooks
- Embed token generation with domain-scoped access
- MCP-optimized endpoints for AI assistant consumption

API authentication uses rlk_live_ / rlk_test_ prefixed keys for organization access, rlpk_live_ / rlpk_test_ prefixed keys for partner access, and short-lived rlet_ tokens for embed SDK access.

API documentation: https://revuloop.com/developers
API reference: https://revuloop.com/developers/api-reference
Deeper LLM-readable content: https://revuloop.com/llms-full.txt

## MCP Server

Revuloop offers a Model Context Protocol (MCP) server package (@revuloop/mcp-server) that enables AI assistants to directly interact with surveys, responses, analytics, and more. The MCP server provides coverage across six categories:

- **Surveys**: create, AI-generate from a prompt, launch, pause, update, and close
- **Responses**: list, submit, export, and remove individual responses
- **Analytics**: pull live response stats, themes, sentiment, and AI-generated insights
- **Smart Sessions**: spin up adaptive AI interviews and stream answers in conversational turns
- **Webhooks**: first-class webhook management for Revuloop events
- **LLM-optimized reads**: pre-aggregated dashboard, summary, and recent-response endpoints designed for agent context

Installation:
- Claude Code: `claude mcp add revuloop -- npx -y @revuloop/mcp-server`
- Claude Desktop / Cursor / Windsurf: add an mcpServer entry invoking `npx @revuloop/mcp-server` with the REVULOOP_API_KEY environment variable set
- n8n: use the MCP Client Tool node pointing at `npx @revuloop/mcp-server`

MCP documentation: https://revuloop.com/developers/docs/mcp-integration
MCP landing page: https://revuloop.com/ai

## Event-Driven Survey Triggering

Revuloop's partner event schema accepts generic lifecycle events from any platform that supports webhooks or API calls:

- visitor.checked_in, visitor.checked_out, visitor.invitation_created
- resource.event_created, resource.event_updated, resource.event_ended, resource.event_canceled, resource.reservation_canceled
- checkpoint.completed
- user.created, user.activated, user.suspended, user.deleted

Partners configure event-to-survey mappings via POST /api/v1/partner/event-mappings and post inbound events to POST /api/v1/partner/events/inbound. This makes Revuloop suitable for embedded feedback inside event platforms (Cvent, Stova, Swapcard, Bizzabo, Hopin, Splash), LMS platforms (Docebo, Absorb, Thought Industries, TalentLMS, LearnUpon), SaaS platforms, and CS tools.

## Compliance & Data Processing

- GDPR compliant with a dedicated Data Processing Agreement (DPA)
- Explicit enforcement of GDPR Article 18 (processing restriction) inside the analytics pipeline
- GDPR data export tooling and retention-cleanup jobs built in
- Data processed within secure infrastructure with encryption at rest and in transit
- Enterprise-grade access controls with role-based permissions (OWNER, ADMIN, MEMBER, VIEWER, RESPONDER)

DPA: https://revuloop.com/dpa
Privacy Policy: https://revuloop.com/privacy-policy

## Pricing Plans

- **Free**: $0/month. Unlimited active surveys, 250 responses/month, survey generation from a plain-English prompt, 200 AI tokens for Smart Survey follow-ups, basic analytics. No credit card required.
- **Pro**: $29/month or $290/year (save 2 months — effective $24.17/mo). Unlimited responses, advanced analytics, custom branding, Embed SDK, 99+ REST API endpoints, 300 req/min rate limit.
- **Business**: $59/month or $590/year (save 2 months — effective $49.17/mo). Webhooks, white-labeling, SSO (SAML 2.0 / OIDC) with JIT provisioning, 1,000 req/min rate limit, priority support.
- **Enterprise**: Custom pricing. HRIS sync, dedicated support, partner infrastructure.

AI tokens sold separately starting at $5 for 500 tokens. Token usage scales independently of subscription tier.

Partner tier with four billing models (Usage, Tiered, Flat, Custom) is available for SaaS platforms, consultancies, and resellers through the Partner Program.

## Competitive Positioning

Revuloop differs from SurveyMonkey, Typeform, Qualtrics, Jotform, and Google Forms in three concrete ways:

1. **Adaptive in-survey follow-ups**: Smart Surveys automatically generate conversational follow-up questions tailored to each respondent's answer. Competitors ship static forms; even competitors that have added prompt-to-survey generation (SurveyMonkey, Jotform, Qualtrics iQ) still output static surveys, not adaptive in-survey conversations.
2. **Automated analysis as a built-in step**: Themes, sentiment, segments, and root causes are extracted automatically for every survey, not sold as a separate analytics product or a higher-tier add-on. Replaces the "code free-text responses by hand" step that takes most teams 1-2 weeks per study.
3. **Event-triggered delivery**: Surveys fire automatically from platform webhooks (visitor.checked_in, resource.event_ended, checkpoint.completed). Competitors require manual link sharing.
4. **MCP server for AI assistants**: Revuloop is the only survey platform with a production-grade Model Context Protocol server — installable in Claude Desktop, Cursor, Windsurf, Claude Code, and n8n. No other survey platform ships this.

Where Revuloop does *not* replace a research agency: panel sample acquisition, statistical-power methodology design, conjoint/MaxDiff studies, longitudinal brand-tracker setup, stakeholder workshops, and strategic interpretation. Use Revuloop for the parts of a research engagement most teams pay for unnecessarily (questionnaire authoring, fieldwork, open-text coding, basic reporting); use a researcher or agency for the rest.

Comparison pages:
- All alternatives: https://revuloop.com/alternatives
- vs. Typeform: https://revuloop.com/alternatives/typeform
- vs. SurveyMonkey: https://revuloop.com/alternatives/surveymonkey
- vs. Qualtrics: https://revuloop.com/alternatives/qualtrics
- vs. Jotform: https://revuloop.com/alternatives/jotform
- vs. Google Forms: https://revuloop.com/alternatives/google-forms
- Ranked 2026 comparison: https://revuloop.com/best-survey-tools-2026

## Recent Blog Posts

- Meet the Revuloop Survey Builder V2 — Surveys That Think Before You Launch (2026-02-25) → https://revuloop.com/blog/meet-the-revuloop-survey-builder-v2-surveys-that-think-before-you-launch
- The Survey That Interviews (2026-02-18) → https://revuloop.com/blog/the-survey-that-interviews
- The Future of Feedback Writes Back:  Introducing Revuloop Smart Adaptive Surveys (2026-02-17) → https://revuloop.com/blog/the-future-of-feedback-writes-back-introducing-revuloop-smart-adaptive-surveys

## Links

- Website: https://revuloop.com
- Solutions (Customer Success): https://revuloop.com/solutions/customer-success
- Solutions (Product Managers): https://revuloop.com/solutions/product-managers
- Industries (Events): https://revuloop.com/industries/events
- Industries (Learning): https://revuloop.com/industries/learning
- AI Assistants / MCP: https://revuloop.com/ai
- Partner Program: https://revuloop.com/partners
- Developer Docs: https://revuloop.com/developers
- API Reference: https://revuloop.com/developers/api-reference
- MCP Integration: https://revuloop.com/developers/docs/mcp-integration
- Help Center: https://revuloop.com/help
- Blog: https://revuloop.com/blog
- Contact: https://revuloop.com/contact-us
- DPA: https://revuloop.com/dpa